success case
Agency Pitch Management for a Leading Latin American Food Company
About
Media Auditors
Media Auditors is a media consultancy specializing in agency pitch management. With 18 years of market experience, our goal is to assist advertising businesses in selecting the best media agency to maximize their return on investment. This case study highlights our collaboration with one of the leading food companies in Latin America and worldwide, addressing their needs and showcasing the results achieved.
The client is one of the most significant food companies in Latin America and worldwide, with a primary market in Mexico.
About
our client
SITUATION
The client had several concerns and sought clear answers to enhance their relationship with media agencies and secure the best market proposals in terms of strategy and digital buying.
First, Media Auditors conducted a thorough analysis of the contract between the client and their agency, identifying all commitments.
- Media Structure: It was determined that dividing offline and online media among different agencies was not optimal. The investment was concentrated in a single 360-degree integrated agency.
- Agency Selection: Two agencies emerged as winners due to a minimal difference between them.
- Strategic Evaluation: One of the agencies stood out strategically according to the client’s qualitative assessment.
- Innovative Contract: Application of new trends in the contract, rethinking the team structure and compensation model.
- Follow-Up Plan: Implementation of a plan to monitor objective fulfillment and account management.
We encountered a client who had just completed a pitch and was beginning to work with a new agency. There was significant uncertainty, and the client had high expectations for the new team and all the commitments made during the pitch.
Challenge and Objectives
- Transparency: Establish a transparent relationship with the media agency.
- Strategy: Secure the best strategic proposal aligned with the client’s marketing and media goals.
- Digital Partner: Identify the best digital partner for strategy and buying.
Process Steps
- Organization and Management: Planning, managing, and overseeing each stage of the process.
- Pricing: Comparative analysis of current rates versus received proposals.
- Strategy: Evaluation and comparison of the best alternatives proposed by different agencies.
- Benefits: Securing the best conditions for the client.
- Clear Results: Providing a clear and concise presentation of the pitch outcomes.
RESULTS
Pitch
Management
Quantitative Benefits
- Online Savings: Achieved a 25% reduction compared to the previous year.
- Offline Savings: Realized a 21% reduction compared to the previous year.
- Client Dedication Reduction: Reduced client involvement by 80%.
- Total Savings: Achieved a total saving of 22%, equivalent to €646,000.
Benefits of Working with Media Auditors
- Flexibility and Adaptability: We tailor our approach to meet the specific needs of the client.
- Improved Quality: Enhanced the quality of service provided by the selected agency.
- Minimal Client Involvement: Significantly reduced the time and effort required from the client.
- Clear and Transparent Process: Ensured a well-organized and transparent pitch process.
- ROI-Oriented Compensation: Designed compensation structures aligned with return on investment, ensuring the client’s and agency’s interests are well-aligned.
- Comprehensive Advisory: Offered full advisory support throughout the entire process, from initial organization to final implementation.
- Error and Inefficiency Reduction: Our precise and detailed methodology minimizes errors and inefficiencies, optimizing results for the client.
Reduce Errors and Inefficiencies: Our precise and detailed methodology minimizes errors and inefficiencies, optimizing results for the client.
RESULTS
Conclusions
The agency pitch management carried out by Media Auditors not only succeeded in selecting the best agency for the client but also ensured an efficient and profitable investment. The food company benefited from significant savings and improved service quality, demonstrating the effectiveness and added value of our meticulous and transparent approach.
This case study highlights how Media Auditors can help companies optimize their agency selection processes, providing maximized return on investment and ensuring efficient and transparent management.
We identified agency compliance issues and helped the client restructure the objectives of their new contract.
Savings in Online: 25% savings compared to the previous year.
Savings in Offline: 21% savings compared to the previous year.
Total Savings: 22% total savings, equivalent to 646,000 euros.
Insights & Reports
Media Auditors Thinks
Reports and relevant information on market trends in advertising and media