Performance Service

Campaign Audit

Contact

auditoría de campaña

“Maximize the impact and performance of your investment”

Ensure your campaigns not only meet but exceed their goals

The aim of our service is to optimize the performance of your TV campaigns through rigorous and constant evaluation. With quarterly control of the effectiveness of your campaigns, we identify improvement opportunities and help you implement strategic and high-impact action plans in the short term. Our proactive approach ensures that your campaigns exceed their goals. Trust us to maximize the return on your advertising investment and keep your brand one step ahead, ensuring sustainable and lasting results.

Our Process is Systematic and Precise

By analyzing key variables such as media plan effectiveness, goal achievement, and return on investment, we use both qualitative and quantitative KPIs for a comprehensive evaluation. Within four weeks, we deliver a detailed report that quantifies the agency’s performance in monetary terms, providing a clear and actionable assessment. Additionally, we consider it essential to share these results with the media agency, allowing for transparent and constructive collaboration to implement necessary measures to correct any deviation between the plan and actual results.

«We ensure that the media planning and buying carried out by the agencies align with our client’s objectives»

Let’s work together

Other services

Our services are always tailored to meet the specific needs of our clients. We focus on three main areas: comprehensively improving results, maximizing budget efficiency, and strengthening relationships.

BUILD PARTNERSHIPS

Management

BUILD PARTNERSHIPS

Management

As the leading experts in the market, enriched by the insights from our clients, we solve problems and address questions related to the media market. We support in negotiating strategies with media vendors, establishing a remuneration model for their agency, setting contractual commitments, defining KPIs, managing agency pitches, developing contracts, and determining the final fixed fee, variable fee, and/or bonuses for their agency. Additionally, we offer other ad hoc services tailored specifically to each client's needs.

BUDGET OPTIMIZATION

Measurement

BUDGET OPTIMIZATION

Measurement

The objectives of our services are to assess media planning and agency purchasing performance in comparison to the market. Based on an extensive and representative pool of clients, Media Auditors conducts a detailed analysis that identifies savings achieved and opportunities for improvement in both online and offline purchases for the advertiser.

Contact us