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Our services

Our auditing services are custom-designed to meet each client’s needs, allowing us to focus our efforts on what matters most to the client. Conducting a contract audit for the media agency is crucial to ensuring advertising investment´s transparency, efficiency, and effectiveness. Ultimately, a contract audit strengthens the relationship with the media agency, providing a solid foundation for ongoing and effective collaboration.

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Contract Audit

With the main objective of seeking transparency in relationships with partners, our contract audits aim to analyze and verify that agencies meet their commitments.

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Paid Social Audit

Verifying the execution of campaigns on social media is essential to validate and improve the results of planned strategies. We achieve these objectives through an audit.

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Campaign Audit

Evaluating the execution and results of media campaigns to identify areas of opportunity and improvement, thus projecting clear and specific actionable.

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Commitment Tracking

Check if the agency fulfills the commitments defined by the contract in terms of strategy, planning, negotiation, and media execution.

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Project phases

Interview and briefing with the client

Audit definition and planning

Kick-off with the client and the agency to be audited

Data and information gathering

Preliminary results and validation with the agency

Presentation of results to the client and report delivery

Our Clients

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Let's work together

FAQS

Buying

Am I paying a fair price for the team and service provided by the agency?

 Are my AVB/ Rebate return agreements competitive compared to the market? Are the return levels competitive? Do I receive 100% of what the agency secures?

 Is my contract in line with market regulations?

Media

Is the seniority level of my team aligned with my needs?

 Is the remuneration model with my agency the most optimal and convenient?

 Are efficiency objectives well-defined in my contract? Is it clearly defined how I measure the performance and results of my agency?

Marketing

Are the planning and execution guidelines for campaigns well-established?

Is the evaluation model I use to assess the agency’s service according to best practices?

Does our contract seek a relationship of transparency?

Insights

17 de July de 2024

EXPLORING AUDIENCES IN MEXICO: INSIGHTS FROM IBOPE AND JIC

2 de July de 2024

THE RISE OF PODCASTS AND DIGITAL AUDIO ADVERTISING

1 de July de 2023

CONNECTED TV: “CONTINUING TO TRANSFORM CONTENT CONSUMPTION”

Other services

Our services are always tailored to meet the specific needs of our clients. We focus on three main areas: comprehensively improving results, maximizing budget efficiency, and strengthening relationships.

BUILD PARTNERSHIPS

Management

BUILD PARTNERSHIPS

Management

As the leading experts in the market, enriched by the insights from our clients, we solve problems and address questions related to the media market. We support in negotiating strategies with media vendors, establishing a remuneration model for their agency, setting contractual commitments, defining KPIs, managing agency pitches, developing contracts, and determining the final fixed fee, variable fee, and/or bonuses for their agency. Additionally, we offer other ad hoc services tailored specifically to each client's needs.

BUDGET OPTIMIZATION

Measurement

BUDGET OPTIMIZATION

Measurement

The objectives of our services are to assess media planning and agency purchasing performance in comparison to the market. Based on an extensive and representative pool of clients, Media Auditors conducts a detailed analysis that identifies savings achieved and opportunities for improvement in both online and offline purchases for the advertiser.

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