Measurement service

Digital
Benchmarking

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benchmark digital

“Exclusive benchmarking at the forefront of the industry”

Competitive Advantages
of Media Auditors’
Digital Benchmarking

Having Media Auditors’ digital media benchmarking service gives you a competitive advantage by providing a detailed and accurate view of your position in the digital market compared to the industry. This comparative analysis allows you to identify best practices in Paid Video, Display & Programmatic, and strategies employed by your competitors in the digital realm, as well as detect emerging trends. By understanding how other players in the digital ecosystem are performing, you can set realistic and achievable goals, design informed strategies, and optimize your digital advertising budget to maximize your return on investment.

Strategic Benefits for Advertisers

For advertisers, Media Auditors’ digital benchmarking service is an invaluable tool that facilitates strategic and effective decision-making. By accessing concrete data on the digital media performance of their competitors, advertisers can adjust their online campaigns in real-time, optimizing their KPIs and improving key metrics such as CPC and CPM. Additionally, this service allows advertisers to evaluate the effectiveness of their current digital activities on platforms like video and social media and make necessary adjustments to stay ahead. This ensures that their advertising efforts are always relevant and successful in a constantly evolving digital environment.

«A clear view of your position in the market to make informed and competitive strategic decisions»

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Other services

Our services are always tailored to meet the specific needs of our clients. We focus on three main areas: improving overall results, maximizing budget efficiency, and strengthening relationships.

BUILD PARTNERSHIPS

Management

BUILD PARTNERSHIPS

Management

As the leading experts in the market, backed by the wealth of knowledge provided by our clients, we solve issues and address questions related to the media market. We support negotiation strategies with media vendors, establish a remuneration model for your agency, define contractual commitments, set KPIs, manage agency pitches, develop contracts, and finalize the calculation of fixed fees, variable fees, and/or bonuses for your agency, along with other services that are custom-designed for our clients.

BUDGET OPTIMIZATION

Perfomance

BUDGET OPTIMIZATION

Perfomance

As the leading experts in the market, enriched by the knowledge provided by our clients, we address issues and questions related to the media market. We support negotiation strategies with media vendors, establish remuneration models for agencies, define contractual commitments, set KPIs, manage agency pitches, develop contracts, calculate the final fixed fee, variable fee, and/or bonuses for agencies, and provide other bespoke services tailored to our clients' needs.

Contact us