measurement service

Multimedia Benchmarking

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benchmark multimedia

“Measure and optimize your budget”

Know your potential

Have you ever wondered how similar companies negotiate their media? Do you want to know what benefits in media purchasing are realistic to achieve in your sector?

Our benchmarking service is the key to understanding your true growth potential and identifying expansion opportunities. By analyzing the media performance of similar companies, we provide you with a clear view of your position in the market, identifying best practices and industry standards to help you set achievable goals based on real data. This allows you to set realistic and measurable objectives, design informed and effective strategies, and increase your competitiveness by identifying what your competitors do well and finding your Unique Value Proposition. With our benchmarking, you will not only stay informed about what is happening in your industry but also have the necessary information to make strategic decisions that drive your growth and development, transforming your business and leading you towards excellence.

Total

market

Knowing how investments are in the market, what the trends are, and understanding the level of competitiveness of my media activity compared to the market average is key to gaining a comprehensive view of the landscape in which we compete.

Investment

Levels

The level of investment available is an important factor in rate negotiation with some media in the industry. Therefore, it is crucial to always measure ourselves against other players with similar strengthand understand the investment levels of other companies compared to the benefits they achieve. Evaluating aspects such as discounts, ad placement, and adformat is also essential to maximize campaign performance.

Category o industry

Our direct or secondary competitors are always the focus when comparing our results, and naturally, understanding how competitive we are against them is important as it helps us set or adjust our strategies and tactics to achieve our goals.

«A clear view of your position in the market to make informed and competitive strategic decisions»

Let’s work together

Other services

Our services are always tailored to meet the specific needs of our clients. We focus on three main areas: improving overall results, maximizing budget efficiency, and strengthening relationships.

BUILD PARTNERSHIPS

Management

BUILD PARTNERSHIPS

Management

As the leading experts in the market, backed by the wealth of knowledge provided by our clients, we solve issues and address questions related to the media market. We support negotiation strategies with media vendors, establish a remuneration model for your agency, define contractual commitments, set KPIs, manage agency pitches, develop contracts, and finalize the calculation of fixed fees, variable fees, and/or bonuses for your agency, along with other services that are custom-designed for our clients.

BUDGET OPTIMIZATION

Perfomance

BUDGET OPTIMIZATION

Perfomance

As the leading experts in the market, enriched by the knowledge provided by our clients, we address issues and questions related to the media market. We support negotiation strategies with media vendors, establish remuneration models for agencies, define contractual commitments, set KPIs, manage agency pitches, develop contracts, calculate the final fixed fee, variable fee, and/or bonuses for agencies, and provide other bespoke services tailored to our clients' needs.

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