PERFORMANCE SERVICE

Paid Social
Media Audit

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Auditoría de paid social

“Boost your results on social media”

“In our Paid Social Media Audit, we review the efficiency of campaign planning and tracking processes.”

Media Auditors’ Paid Social Media Audit service is designed to provide a comprehensive evaluation of the results of a campaign by client selection. The goal is to review the efficiency of the planning and monitoring processes between the client and the agency, identifying improvement points for future campaigns. With this audit, client obtains a clear overview of the strengths and areas for improvement of their agency team, ensuring optimal budget management and the achievement of set objectives. This service provides greater control by tracking the results of the most relevant campaigns, verifying the audited results, and offering a comprehensive evaluation that provides a 360º view of all aspects of the campaigns.

A Structured and Efficient Process

The audit process includes a pre-work phase for both the client and the agency, where data is reviewed, and the steps followed during the campaign are analyzed. Aspects such as the communication´s needs and objectives, media plan creation and validation, and the reporting of results are evaluated. Additionally, primary and secondary KPIs defined in the campaign planning are analyzed, providing valuable insights and learnings.

 

We evaluate the Marketing Funnel starting with the awareness phase to measure impressions and website visits generated by the campaign. Then, we analyze the consideration phase by observing the quality of leads obtained and how they convert into business opportunities. Finally, the overall campaign performance is studied to ensure that all objectives are effectively met.

«We evaluate and improve the efficiency and results os your advertising investment»

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Other services

Our services are always tailored to meet the specific needs of our clients. We focus on three main areas: comprehensively improving results, maximizing budget efficiency, and strengthening relationships.

BUILD PARTNERSHIPS

Management

BUILD PARTNERSHIPS

Management

As the leading experts in the market, enriched by the insights from our clients, we solve problems and address questions related to the media market. We support in negotiating strategies with media vendors, establishing a remuneration model for their agency, setting contractual commitments, defining KPIs, managing agency pitches, developing contracts, and determining the final fixed fee, variable fee, and/or bonuses for their agency. Additionally, we offer other ad hoc services tailored specifically to each client's needs.

BUDGET OPTIMIZATION

Measurement

BUDGET OPTIMIZATION

Measurement

The objectives of our services are to assess media planning and agency purchasing performance in comparison to the market. Based on an extensive and representative pool of clients, Media Auditors conducts a detailed analysis that identifies savings achieved and opportunities for improvement in both online and offline purchases for the advertiser.

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