budget optimization

Measurement

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Our services

Detecting key trends in media rate negotiations within the industry is crucial for avoiding surprises and capitalizing on opportunities in real-time. Our benchmarking service provides you with a clear view of your competitors’ actions, allowing you to maximize your competitive advantage. With Media Auditors’ benchmarking, you can compare yourself with other market players, understand your position, and analyze the competitive landscape. Monitoring market changes will enable you to assess the success of your activities and determine if strategic adjustments are needed to stay ahead.

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Digital
Benchmarking

We evaluate the performance of digital buying using market benchmarking as a reference point. We analyze market realities and current trends, helping clients measure the efficiency of their purchases in social media, display, video, and search.

Multimedia
Benchmarking

We compare and measure the effectiveness of the client’s purchase and planning against market benchmarks, including key media performance KPIs. The main goal is to detect improvement opportunities and track savings.

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Negotiation
Report

It provides key information for decision-making in media negotiations. It is the only comprehensive analysis that provides an overview of the current market and its evolution over time, showing real data on purchase price inflation over the past years while comparing it with the client’s purchase data.

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Service phases

Client Briefing

Project Kick off

Data Collection

Data Validation

Information Processing

Analysis and Validation of Results

Our Clients

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logo bimbo
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logo hyundai
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FAQS

Marketing

  • What is the Cost per Reach level of my campaigns compared to the market average?
  • What trends are being seen in the market this year?
  • How does my media and vendor share compare to the market average?

Media

  • How does my media investment strategy (investment share) compare to the market?
  • How efficient are my key KPIs compared to the market average?
  • What are the optimization level (savings) and improvement opportunities for my entire media purchase?

Buying

  • Are my media negotiations competitive compared to the market?
  • What are the optimization level (savings) and improvement opportunities for my entire media purchase, and how can I improve these results?
  • What strategies is the market adopting for negotiations?

Insights

17 de July de 2024

EXPLORING AUDIENCES IN MEXICO: INSIGHTS FROM IBOPE AND JIC

2 de July de 2024

THE RISE OF PODCASTS AND DIGITAL AUDIO ADVERTISING

1 de July de 2023

CONNECTED TV “CONTINUA TRANSFORMANDO EL CONSUMO DEL CONTENIDO”

Other services

Our services are always tailored to meet the specific needs of our clients. We focus on three main areas: improving overall results, maximizing budget efficiency, and strengthening relationships.

BUILD PARTNERSHIPS

Management

BUILD PARTNERSHIPS

Management

As the leading experts in the market, backed by the wealth of knowledge provided by our clients, we solve issues and address questions related to the media market. We support negotiation strategies with media vendors, establish a remuneration model for your agency, define contractual commitments, set KPIs, manage agency pitches, develop contracts, and finalize the calculation of fixed fees, variable fees, and/or bonuses for your agency, along with other services that are custom-designed for our clients.

BUDGET OPTIMIZATION

Perfomance

BUDGET OPTIMIZATION

Perfomance

As the leading experts in the market, enriched by the knowledge provided by our clients, we address issues and questions related to the media market. We support negotiation strategies with media vendors, establish remuneration models for agencies, define contractual commitments, set KPIs, manage agency pitches, develop contracts, calculate the final fixed fee, variable fee, and/or bonuses for agencies, and provide other bespoke services tailored to our clients' needs.

Contact us