management service

Media
Management Model

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gestión de medios

“Ensure Efficiency and Maximize the Impact of Your Advertising Strategy”

A Powerful Tool to Create Value.

In Media Auditors, our Media Management Model (MGM) is designed to establish clear roles and responsibilities among all stakeholders involved in media activities, ensuring efficient collaboration aligned with each advertiser’s strategic objectives. This approach allows brands to maintain a smooth and effective relationship with their media agencies, optimizing negotiation and budget performance. By precisely defining strategies and tactics, our MGM facilitates a continuous improvement process that transforms media management into a powerful tool for creating added value, beyond merely optimizing the budget.

We seek uniformity and consistency.

Hiring our MGM service is crucial for advertisers seeking uniformity and consistency in their media processes. With Media Auditors, clients can ensure that all their brands operate under a single, cohesive working model, eliminating disruptions caused by having multiple processes with different media agencies. From strategic planning to tactical implementation, our deliverables start generating results from the very beginning, including communication flow reports, roles and responsibilities, and strategic and tactical formats. This comprehensive approach not only ensures adherence to strategic guidelines but also provides ongoing performance evaluation and effective budget management, leading to continuous and sustainable optimization of media investments.

«Optimize and unify your media management, ensuring efficiency, consistency, and high performance in your advertising investment»

Let’s work together

Other services

Our services are always designed to meet the specific needs of our clients. We work in three main areas: comprehensively improving results, maximizing budget efficiency, and strengthening relationships.

TRACK YOUR RESULTS

Measurement

TRACK YOUR RESULTS

Measurement

The objectives of our services are to evaluate media planning and agency performance compared to the market. Based on an extensive and representative pool of clients, Media Auditors provides a detailed analysis that identifies savings achieved and opportunities for improvement in both online and offline purchasing for the advertiser.

BUDGET OPTIMIZATION

Perfomance

BUDGET OPTIMIZATION

Perfomance

As leading experts in the market, enriched by our clients' insights, we address issues and questions related to the media landscape. We assist with negotiating strategies with media vendors, establishing remuneration models for agencies, contractual commitments, KPI definitions, agency pitch management, contract development, and the final quantification of fixed, variable, and/or bonus fees for agencies. Additionally, we offer other services tailored to the specific needs of our clients.

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