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Management

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Our services

As the leading experts in the market, with the wealth of knowledge provided by our clients, we address issues and questions related to the media market. We support negotiation strategies with media vendors, agency remuneration models, contractual commitments, KPI definition, agency review management, contract development, final quantification of fixed fees, variable fees, and/or bonuses to agencies, as well as other bespoke services for our clients. Our highly trained teams ensure that all established guidelines are followed to meet the strategic objectives of our clients.

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Contract Consulting

In the ever-changing environment we find ourselves in, more and more clients are updating and adjusting their contracts with agencies. Management models, compensation structures, and clearer objectives—all aimed at achieving a partnership-based relationship grounded in transparency..

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Influencer Contract Consulting

Media Auditors stands out by offering a specialized Influencer Contract Consulting service that manages all stages of negotiation ensuring fair and beneficial terms and clauses for both parties.

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Pitch Management

We advise our clients on all aspects of conducting a 360º media agency pitch, including digital agencies, content agencies, and influencers (local/regional). Finding the right partner is crucial and involves a significant amount of time and effort.

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Media Management Model

We define for our clients the processes and protocols that their media department needs to follow. We help establish how the agency should carry out its media plan, always based on the specific needs of each client.

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Agency Evaluation

We assist our clients in clearly defining media planning and buying objectives, identifying key performance indicators (KPIs) that are crucial for assessing their agencies’ performance. Additionally, we help determine qualitative aspects such as account management, strategic planning, and other factors relevant to the client.

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Service phases

Client Briefing

Data Collection

Project Kick-off

Data Validation

Information Processing

Analysis and Validation of Results

Our Clients

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el palacio de hierro
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logo gm
logo mars
logo hyundai
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logo sigma
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logo lala
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Let's work together

FAQS

Media

  • What is the Cost per Reach level of my campaigns compared to the market average?
  • What trends are being seen in the market this year?
  • How does my media and vendor share compare to the market average?

Marketing

  • How does my media investment strategy (investment share) compare to the market?
  • How efficient are my key KPIs compared to the market average?
  • What are the optimization level (savings) and improvement opportunities for my entire media purchase?

Buying

  • Are my media negotiations competitive compared to the market?
  • What are the optimization level (savings) and improvement opportunities for my entire media purchase, and how can I improve these results?
  • What strategies is the market adopting for negotiations?

Insights

17 de July de 2024

EXPLORING AUDIENCES IN MEXICO: INSIGHTS FROM IBOPE AND JIC

2 de July de 2024

THE RISE OF PODCASTS AND DIGITAL AUDIO ADVERTISING

1 de April de 2023

CONNECTED TV: A NEW MEDIUM

Other services

Our services are always designed to meet the specific needs of our clients. We work in three main areas: comprehensively improving results, maximizing budget efficiency, and strengthening relationships.

TRACK YOUR RESULTS

Measurement

TRACK YOUR RESULTS

Measurement

The objectives of our services are to evaluate media planning and agency performance compared to the market. Based on an extensive and representative pool of clients, Media Auditors provides a detailed analysis that identifies savings achieved and opportunities for improvement in both online and offline purchasing for the advertiser.

BUDGET OPTIMIZATION

Perfomance

BUDGET OPTIMIZATION

Perfomance

As leading experts in the market, enriched by our clients' insights, we address issues and questions related to the media landscape. We assist with negotiating strategies with media vendors, establishing remuneration models for agencies, contractual commitments, KPI definitions, agency pitch management, contract development, and the final quantification of fixed, variable, and/or bonus fees for agencies. Additionally, we offer other services tailored to the specific needs of our clients.

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