MEXICO MEDIA
LANDSCAPE 2023
Our report 2023
Media Landscape is a report that Media Auditors publishes annually, capturing the most relevant information about the advertising industry, advertiser activities, and an overview of what to expect in the coming months.
The information used for this report comes from data reported to Media Auditors by advertisers and their media agencies during 2023 and early 2024. It also includes estimates made by Media Auditors based on their extensive experience as an auditor and consultant in the Latin American market.
The goal of this report is to provide a general overview of how the industry performed in 2023 and what to anticipate in the coming months of 2024.
- Results 2023
- Variation in Investments by Medium vs. Previous Year
- Share of Investments by Medium. Share of Investments by Category
- Investments in Open TV. Bonuses for Open TV
- Investments in Digital Media. Top Players
- Connected TV. Addressable TV
- Key Indicators: Audits
- Outlook for 2024: Macroeconomic Data
- Effectiveness of Digital Channels
- Investments in Digital Formats
- Influencer Marketing. Retail Media
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