MEXICO MEDIA

LANDSCAPE 2022

New report 2022

Media Landscape is a report that Media Auditors publishes annually, capturing the most relevant information about the advertising industry, advertiser activities, and an overview of what to expect in the coming months.

 

The information used for this report comes from data reported to Media Auditors by advertisers and their media agencies during 2022 and early 2023. It also includes estimates made by Media Auditors based on their extensive experience as an auditor and consultant in the Latin American market.

 

The goal of this report is to provide a general overview of how the industry performed in 2022 and what to anticipate in the coming months of 2023.

  • Results 2022
  • Variation in Investments by Medium vs. Previous Year
  • Share of Investments by Medium
  • Share of Investments by Category
  • Investments in Open TV
  • Bonuses for Open TV
  • Special Actions and World Cup
  • Digital Investment

  • Top Players
  • Key Indicators: Audits
  • Outlook for 2023: Macroeconomic Data
  • Advertising Industry
  • TV Negotiations
  • Digital Formats
  • Global Trends

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