Media Auditors is an independent company dedicated to media auditing and consulting in Latin America, experts in generating profitability in the media investments of advertisers, developing new and innovative tools to achieve this.
IMPROVING YOUR PERFORMANCE
Increasing your
We develop services that seek to optimize the marketing budgets of our customers.
We measure the performance of the media agency in its negotiation, planning and purchase.
We identify opportunities for improvement and savings, support advertisers in agency selection processes, and audit the commitments, provide consulting about the media market, and develop the best contract with your agency.
We adapt our services to the needs of each client.
YEARS OF
EXPERIENCE
aGENCY’S
AUDITS
BENCHMARKING
AUDITS
IMPROVING YOUR PERFORMANCE
Media Auditors es una empresa independiente dedicada a la auditoría y consultoría de medios en América Latina, expertos en generar rentabilidad en las inversiones de medios de los anunciantes, desarrollando nuevas e innovadoras herramientas para lograrlo.
Increasing your
Desarrollamos servicios que buscan optimizar los presupuestos de marketing de nuestros clientes.
Medimos el performance de la agencia de medios en su negociación, planificación y compra.
Identificamos oportunidades de mejora y ahorros, apoyamos a los anunciantes en procesos de selección de agencias, y auditamos los compromisos, damos consultoría acerca del mercado de medios y en la mejor construcción del contrato con su agencia.
Adaptamos nuestros servicios a las necesidades de cada cliente.
AÑOS
DE EXPERIENCIA
auditorias
de agencia
auditorias de
benchmarking
Effectiveness measurement in the advertising industry continues to advance rapidly, but we keep asking ourselves the same question:
The relationship between agency and advertiser is fundamental for the advertising activity, brand strategies and tactics to flow. Over the…
It could be said that 2020 was the year of the rise of streaming platforms. The pandemic has undoubtedly caused…
Contrary to the forecasts at the beginning of the year, the Mexican market expects a GDP increase of around 5%,…
CORE COMPETENCE
BENCHMARKING
The objectives of benchmarking are to evaluate the agency’s media planning and purchasing performance versus market performance. Based on an extensive and representative pool of customers, we elaborate an analysis that determines and identifies savings and opportunities to improve both the online and offline purchase of the advertiser.
CONSULTING
We provide the greatest experts in the market to solve problems and questions related to all media issues. We give support in the negotiation strategy with media vendors, establish agencies remuneration models, contractual commitments, definition of KPIs, management of agency contests, development of contracts, final quantification of the fixed fee, variable fee and/or bonus.
AUDIT
The main objective of the audits is to verify the fulfillment of all contractual commitments of their agency, review the performance, rotation, exclusivity and structure of the work teams intended for the client, review and audit the return of Rebates / AVBs obtained and show that the committed optimizations are being obtained.
WE DEVELOP AD HOC SERVICES ACCORDING TO
THE NEEDS AND OBJECTIVES
OF OUR CLIENTS
digital AUDIT
We analyze from our advertisers pool the purchase in Digital considering whether your campaign objectives are branding or performance, the type of purchase used (CPC, CPV, CPL, CPA, etc.), formats and devices used (Desktop, Mobile, Tablet).
WE SEEK TRANSPARENCY
between the advertiser and his agency
Contract audits are becoming more and more frequent. Advertisers reduce the length of their contracts and increase the control over their investments. The turnover of teams in the agencies is remarkably high, and they carry less budget per position.
Through the review and audit of rebates, remuneration model and work teams obtained by the agency, we report significant recoveries. This is where Media Auditors mainly finds hard savings for clients.
The audits we conduct generate an average return of more than 1 million US dollars.
OUR METHODOLOGY
Our methodology is based on like for like comparisons, which is why benchmarks are adjusted based on advertiser characteristics. General market trends are important, but when analyzing purchasing performance and media planning it is essential to have comparable data.
total mARKET
Benchmark considering all advertisers, to represent market trends.
BY INVESTMENT LEVEL
Differentiating the benchmark by advertisers’ investment levels.
BY CATEGORY
Benchmark when categories differ significantly from the market.
OUR SERVICES
senior leadership team
Co-founder of the company, he has more than 30 years of experience in media in Spain, Mexico and LATAM Region.
He started Media Audits in Latin America before being acquired by Accenture, was General Manager of Universal Media Mexico (Lowe and McCann Erickson Mexico), and technical director of Mediapolis Spain (of the French group Havas). With a long history in the different Spanish media agencies.
Co-founder of the company, he has more than 30 years of experience in media in Spain, Mexico and LATAM Region.
He started Media Audits in Latin America before being acquired by Accenture, was General Manager of Universal Media Mexico (Lowe and McCann Erickson Mexico), and technical director of Mediapolis Spain (of the French group Havas). With a long history in the different Spanish media agencies.
Cofounder. She was Commercial and Marketing Director for Cosmopolitan Cosmetics GmbH, Wella Mexico Group after being Marketing Manager of the Professional area of L’Oréal Mexico. Her experience of more than 20 years focuses on the expansion of business and development of new services and markets.
maNAgEment team
