TRUE MEDIA
EXPERTS

Media Auditors is an independent company dedicated to media auditing and consulting in Latin America, experts in generating profitability in the media investments of advertisers, developing new and innovative tools to achieve this.

IMPROVING YOUR PERFORMANCE

Increasing your

MEDIA VALUE

We develop services that seek to optimize the marketing budgets of our customers.

We measure the performance of the media agency in its negotiation, planning and purchase.

We identify opportunities for improvement and savings, support advertisers in agency selection processes, and audit the commitments, provide consulting about the media market, and develop the best contract with your agency.

We adapt our services to the needs of each client.

14

YEARS OF
EXPERIENCE

+200

aGENCY’S
AUDITS

+1500

BENCHMARKING 
AUDITS

TRUE MEDIA
EXPERTS

IMPROVING YOUR PERFORMANCE

Media Auditors es una empresa independiente dedicada a la auditoría y consultoría de medios en América Latina, expertos en generar rentabilidad en las inversiones de medios de los anunciantes, desarrollando nuevas e innovadoras herramientas para lograrlo.

Increasing your

MEDIA VALUE

Desarrollamos servicios que buscan optimizar los presupuestos de marketing de nuestros clientes.

Medimos el performance de la agencia de medios en su negociación, planificación y compra.

Identificamos  oportunidades de mejora y ahorros, apoyamos a los anunciantes en procesos de selección de agencias, y auditamos los compromisos, damos consultoría acerca del mercado de medios y en la mejor construcción del contrato con su agencia.

Adaptamos nuestros servicios a las necesidades de cada cliente.

14

AÑOS
DE EXPERIENCIA

+200

auditorias
de agencia

+1500

auditorias de
benchmarking

27 Oct: DIGITAL TRANSFORMATIONS

The advertising world has turned upside down in recent years, turning the Digital media into one of the main ones,…

08 Sep: AGENCIES PITCH: REIVENTION DURING THE PANDEMIC

It is no secret to anyone in the market that agencies are having many struggles with budget during 2020, a…

14 Jul: THE EFFECT OF THE PANDEMIC ON ADVERTISING INVESTMENTS

It is not new news that the crisis caused by the coronavirus pandemic has shaken markets globally, and the advertising…

05 May: AUDITING IN TIMES OF CONTINGENCY IS ESSENTIAL FOR ADVERTISERS

It has been more than 2 months since the world was affected by the coronavirus pandemic, which affects all sectors…

CORE COMPETENCE

BENCHMARKING

The objectives of benchmarking are to evaluate the agency’s media planning and purchasing performance versus market performance. Based on an extensive and representative pool of customers, we elaborate an analysis that determines and identifies savings and opportunities to improve both the online and offline purchase of the advertiser.

 

CONSULTING

We provide the greatest experts in the market to solve problems and questions related to all media issues. We give support in the negotiation strategy with media vendors, establish agencies remuneration models, contractual commitments, definition of KPIs, management of agency contests, development of contracts, final quantification of the fixed fee, variable fee and/or bonus.

AUDIT

The main objective of the audits is to verify the fulfillment of all contractual commitments of their agency, review the performance, rotation, exclusivity and structure of the work teams intended for the client, review and audit the return of Rebates / AVBs obtained and show that the committed optimizations are being obtained.

WE DEVELOP AD HOC SERVICES ACCORDING TO 

THE NEEDS AND OBJECTIVES

OF OUR CLIENTS

digital AUDIT

We analyze from our advertisers pool the purchase in Digital considering whether your campaign objectives are branding or performance, the type of purchase used (CPC, CPV, CPL, CPA, etc.), formats and devices used (Desktop, Mobile, Tablet).

SOCIAL
Direct
PROGRAMATIC
SEARCH

WE SEEK TRANSPARENCY
between the advertiser and his agency

Contract audits are becoming more and more frequent. Advertisers reduce the length of their contracts and increase the control over their investments. The turnover of teams in the agencies is remarkably high, and they carry less budget per position.

Through the review and audit of rebates, remuneration model and work teams obtained by the agency, we report significant recoveries. This is where Media Auditors mainly finds hard savings for clients.

The audits we conduct generate an average return of more than 1 million US dollars.

REBATES
0%
RETRIBUCIÓN Y EQUIPOS
0%

OUR METHODOLOGY

Our methodology is based on like for like comparisons, which is why benchmarks are adjusted based on advertiser characteristics. General market trends are important, but when analyzing purchasing performance and media planning it is essential to have comparable data.

01.

total mARKET

Benchmark considering all advertisers, to represent market trends.

02.

BY INVESTMENT LEVEL

Differentiating the benchmark by advertisers’ investment levels.

03.

BY CATEGORY

Benchmark when categories differ significantly from the market.

OUR SERVICES

MULTIMEDIA BENCHMARK
We compare and measure the effectiveness of the clients purchasing and planning in reference to the market benchmark, including key media performance KPIs. The main objective is to detect opportunities for improvement and to measure savings.
AGENCY PITCH MANAGEMENT
We advise our clients on all aspects of conducting an agency contest. Media Auditors personally manages the process, analyzes proposals and provides market insights. Our aim is to include value, transparency and optimization to the process, as well as to relieve clients from unnecessary workload.
AGENCY EVALUATION
We support our clients in clearly defining their media planning and purchasing objectives. Their KPIs will be key to assessing the performance of their agency, as well as determining qualitative aspects such as account management, strategic planning and other objectives relevant to the client.
TRACKING OF COMMITMENTS
During a pitch or a contract renewal, the agency agrees on certain commitments such as the objectives, prices, optimizations and KPIs. Media Auditors verifies the compliance of those commitments by tracking the agency's purchase and planning results in detail.
DIGITAL BENCHMARK
We evaluate the performance of the digital purchase with a market benchmark. We analyze market realities, current trends and we help customers measure the efficiency of their purchases in social media, programmatic, search and direct deals.
CONTRACT CONSULTING
In the changing environment we are in, more and more clients are updating and re-adjusting their contracts with their agencies.
We help our clients improve management and remuneration models, and design clearer objectives in their contracts with agencies, all to achieve a partnership based on transparency.
UU
CONTRACT AUDIT
We examine with precision the service contract between the client and their media agency. We verify each of the points set out in the contract: the work teams, time of dedication, rotation, remuneration to the agency, deliverables, media commitments and rebates / AVBs.
CAMPAIGN AUDIT
The objective of this service is to evaluate the performance in TV campaign planning. Maintain quarterly control of the effectiveness of planned campaigns allows to detect improvement opportunities and implement short-term action plans.

senior leadership team

Socio / CEO
Luis Montila Luna

Co-founder of the company, he has more than 30 years of experience in media in Spain, Mexico and LATAM Region.

He started Media Audits in Latin America before being acquired by Accenture, was General Manager of Universal Media Mexico (Lowe and McCann Erickson Mexico), and technical director of Mediapolis Spain (of the French group Havas). With a long history in the different Spanish media agencies.

Socio / CEO
Luis Montila Luna

Co-founder of the company, he has more than 30 years of experience in media in Spain, Mexico and LATAM Region.

He started Media Audits in Latin America before being acquired by Accenture, was General Manager of Universal Media Mexico (Lowe and McCann Erickson Mexico), and technical director of Mediapolis Spain (of the French group Havas). With a long history in the different Spanish media agencies.

PARTNER / Global Business Development Director
Leticia Muñoz Ascencio

Cofounder. She was Commercial and Marketing Director for Cosmopolitan Cosmetics GmbH, Wella Mexico Group after being Marketing Manager of the Professional area of L’Oréal Mexico. Her experience of more than 20 years focuses on the expansion of business and development of new services and markets.

maNAgEment team

Beatriz-Temp
Beatriz Villuendas
Team Coordinator
Vero-Team
Verónica Iglesias
Business Development Manager
Rafa-Team
Rafael Núñez
Account Manager
Pao-Team
Paola Rodrigo
Account Manager
Gabi-Team
Gabriela Di Benedictis
Account Manager
Elena (FILEminimizer)
Elena Gonzalez
Account Manager
Magno2_1024x1365 final
Magno Fiuza
Account Manager
Claudia-Team
Claudia Leyva
Account Manager
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